Bobbi Brown Long-Wear Gel Eyeliner

The budgeproof gel eyeliner


No feline flick on the eyes is complete without a dark, smudge-proof formula, and Bobbi Brown’s Long-Wear Gel Eyeliner is one we reach for constantly. As for how it was created, Bobbi Brown was on a photoshoot and forgot to bring her eyeliners, so she used a makeup brush and mascara to replicate the look of eyeliner. When the shoot finished, she went into product development to start working on creating a product with the same formula.