From creating waves to rebalancing your scalp, shampoos are now going way beyond cleaning your hair, and here we are giving you a head start with the latest innovations.
2-in-1 Hybrid
This combines the best elements of a thickening shampoo with a texturising styling product. While cleansing the hair, it also creates loose, undone waves with body and bounce, by using filloxane, minerals, and polymers to fill gaps in the hair’s protein that stay put even after rinsing.
REDKEN
Beach Envy Texturizing Shampoo, £12
Frizz Fighter
Using keratin, the protein found naturally in our hair, as its key ingredient, the reformulated version of this shampoo also contains marula oil to treat frizz, provide a hit of moisture and give a silky finish. It absorbs quickly to avoid an oily, greasy finish to your hair.
TRESEMMÉ
Keratin Smooth Restoring Shampoo
Prewash
Aveda has created an entire range based on the belief that a clean scalp is the secret to healthy hair. Its new scalp cleanser contains balancing seaweed extract, protecting lactobacillus, and anti-oxidant-rich tamanu oil.
AVEDA
Pramasana Purifying Scalp Cleanser, £24
Deep Clean
With its Aura Botanica collection, Kérastase has ditched sulphates, silicones, and parabens, in favour of a formula that is kinder to the scalp. Samoan coconut oil and Moroccan argan oil give lacklustre locks a heavy dose of nourishment.
KÉRASTASE
Aura Botanica Bain Shampoo, £15
Va-Va-Volumiser
Body, bounce, and heaps of root lift are what hair dreams are made of, and John Frieda has it bottled. A protein complex pumps up the volume from within each hair strand, and the formula is light enough for the finest hair, detangling, softening, and smoothing at the same time.
JOHN FRIEDA
Luxurious Volume Core Restore Shampoo, £7